Why we exist
Our Story
We believe
When mothers
thrive, we all thrive
Becoming a mother is entry into a sacred bond with all mums present, past, and future: the motherhood.
The connection is instant and unbreakable. A long-time member ourselves, we're here to welcome you into this fierce, protective circle and remind you that you’re not on this journey alone. In the motherhood, all are welcome.
Our mission
Stand with the mothers
While new life can bring joy and anticipation, it’s a journey that can take a toll — physically, mentally, emotionally, and beyond. Through the joy and hope, the doubt, the sleepless nights, and every moment in between, we want you to know…we see you, and we’re your ally through this journey — every step along the way.
OUR HISTORY
A mothers-first company from the start
Our founder’s own breastfeeding challenges created a passion to help other mums that still inspires everything we do today.
Sustainability
We stand for all mothers -
including Mother Earth
We believe every family deserves a healthy future. Our commitment to sustainability is driven by science and supports the United Nation’s Sustainable Development Goals.
Our future, our families’ futures, and the future of the planet all depend on the actions we take today.
